Red wine used to account for more than 80% of the market. Powerful wines such as Bordeaux, Cabernet Sauvignon, and Shiraz remain common, but with many younger wine drinkers choosing white wines, their appeal is dwindling. White wines account for 10% of the overall market share. Chardonnay, Sauvignon Blanc, and Riesling are common white wine varieties. Taiwanese customers are increasingly interested in light and sparkling wines.

Sweet wines, such as the world-famous Tokaj wine, are popular in Taiwan. This is a common trait of a modern wine market. Rosé wines continue to be a very niche commodity. White and rosé wines are the most common for those under the age of 35.