According to the Kantar Brand Footprint 2020 survey, Taiwanese purchased 86 million items from I-Mei Foods Co. last year, making it the No. 1 organization for fast-moving consumer goods (FMCG).
This meant that an estimated 7.7 million Taiwanese households, or 88.9 percent of the total, had purchased an I-Mei product at least once.
The report examined 1.5 billion buying decisions made in the previous year and found that 7.7 million households consumed an I-Mei beverage per 10.1 days on average, with dairy and soy beverages leading the way. About the fact that the Taiwanese food industry was under intense scrutiny during food safety scandals in 2013 and 2014, the organization maintained a positive reputation for quality.
Other FMCG brands on the list included Kuang Chuan, which came in second with 61 million purchases by 6.65 million households, and FreshDelight, which came in third with 46 million purchases by 5.85 million households.