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Unleashing Right Bank Elegance: Vignobles Gabriel & Co.’s Triumph in the Taiwanese Wine Market

Unleashing Right Bank Elegance: Vignobles Gabriel & Co.'s Triumph in the Taiwanese Wine Market

The Taiwanese market for wines and beverages has experienced a notable rise in demand, attracting prominent brands from around the world. Vignobles Gabriel & Co. stands out as an exceptional player, having recently achieved a remarkable feat of winning five Gold Medal Awards at the prestigious Taiwan Awards 2023, hosted by Taiwanese Newspaper. In this article, we will explore the award-winning wines of Vignobles Gabriel & Co., their journey in Taiwan, and why distributors and importers should consider partnering with this extraordinary brand. For a closer look at their portfolio, visit their website at

Vignobles Gabriel & Co. has been honored with five Gold Medal Awards at the Taiwan Awards 2023, a testament to their commitment to producing exceptional wines. Among the accolades are the LMEDOC2018 – MEDOC – ROUGE – 2018, LSEM2021 – SAINT EMILION – ROUGE – 2021, LMEDCRUB2020 for L2020CB, LSEGCBIO2018 – SAINT EMILION GRAND CRU – BIO ROUGE – 2018, and LSEM2019 – SAINT EMILION – ROUGE – 2019. These awards highlight the brand’s dedication to crafting wines of unparalleled quality and distinction.

Vignobles Gabriel & Co. is the culmination of a family hobby that has evolved into a collective committed to ethical winemaking. Partnering with dedicated winegrowers who adhere to a charter of commitment, the brand showcases the treasures of the Right Bank through their exceptional wines. With a team that orchestrates daily work and upholds the values of the brand, Vignobles Gabriel & Co. has established a reputation for excellence in the industry.

Vignobles Gabriel & Co. has made significant strides in capturing the Taiwanese market, captivating wine enthusiasts with their award-winning offerings. The Gold Medal Awards at the Taiwan Awards 2023 further solidify their reputation as a brand of distinction. Distributors and importers seeking to expand their portfolios with exceptional wines should consider partnering with Vignobles Gabriel & Co. Their wines not only guarantee superior quality but also offer a unique selling point to stand out in a competitive market.

Partnering with Vignobles Gabriel & Co. presents a multitude of benefits for distributors and importers in the Taiwanese market. By associating with this esteemed brand, industry professionals can elevate their offerings and cater to the discerning tastes of Taiwanese wine enthusiasts. The brand’s website,, provides detailed information about their extraordinary wines, allowing potential partners to explore their portfolio and discover the perfect addition to their collection.

Vignobles Gabriel & Co. has made a significant impact in the Taiwanese wine and beverage market, securing five Gold Medal Awards at the Taiwan Awards 2023. With their unwavering commitment to excellence and ethical winemaking, the brand has captured the hearts of wine enthusiasts in Taiwan. Distributors and importers looking to expand their presence in the market should consider partnering with Vignobles Gabriel & Co. Their website,, serves as a gateway to discovering the exceptional wines that have solidified the brand’s reputation as a leader in the Taiwanese wine industry.

DFJ Vinhos, S.A.: A Leading Winery with a Legacy of Excellence

DFJ Vinhos, S.A.: A Leading Winery with a Legacy of Excellence

DFJ Vinhos, S.A., a family business founded in 1998, has established itself as a prominent player in the wine industry. Headquartered in Portugal, this renowned winery has gained global recognition for its exceptional wines and commitment to quality. With a wide range of offerings, DFJ Vinhos caters to diverse consumer preferences, ensuring an exceptional experience for wine enthusiasts worldwide.

The winemaker behind DFJ Vinhos is José Neiva Correia, an esteemed professional with a deep passion for winemaking. Born and raised in a land rich in vineyards and wine culture, José Neiva Correia brings his expertise and creativity to every bottle produced by DFJ Vinhos. Under his guidance, the company has flourished, producing an average of ten million bottles per year, comprising 30 brands and over a hundred distinct wines.

One of the distinguishing features of DFJ Vinhos is its unwavering commitment to quality. The winery follows sustainable agricultural practices, with all production conducted under the Integrated Production regime. This ensures a balance between environmental preservation and grape cultivation. The dedication to quality is further evidenced by the numerous accolades DFJ Vinhos has received over the years. In fact, the winery has won more than 4,000 awards since 2010, including over 1,000 gold medals, solidifying its position as a leader in the industry.

DFJ Vinhos’ success extends far beyond Portugal, with the winery exporting 99% of its ten million bottles to more than 50 countries worldwide. The company has built a strong reputation for its exceptional value proposition, offering consumers an unparalleled combination of price, quality, finesse, awards, and pleasure. This commitment to customer satisfaction has contributed to DFJ Vinhos’ global recognition and continuous growth.

Recently, DFJ Vinhos achieved further acclaim by winning 12 Gold Medal Awards and a Silver Award in the prestigious Taiwan Awards 2023. The Gold Medal-winning products include DFJ ALVARINHO & CHARDONNAY white 2021, ESCADA red 2021, ESCADA RESERVA red 2019, PORTADA Reserva white 2021, PORTADA Winemakers Selection rosé 2022, POINT WEST Reserva white 2021, VALE DE ROSAS red 2020, PORTADA Medium Sweet rosé 2022, PAXIS white 2022, PAXIS RED Blend Reserva red 2020, CASA do LAGO rosé 2022. Additionally, the Silver Award was bestowed upon QUE VIDA red 2020. These accolades further demonstrate DFJ Vinhos’ commitment to crafting exceptional wines that are celebrated both locally and internationally.

With a rich heritage spanning over two decades, DFJ Vinhos continues to thrive and innovate in the wine industry. Their dedication to quality, sustainability, and customer satisfaction sets them apart. To learn more about DFJ Vinhos and explore their extensive collection of wines, visit their website at Discover the harmony between Portugal’s rich history and the art of winemaking with DFJ Vinhos, S.A.

Vignobles A Faure: A Legacy of Excellence in Bordeaux Wines

Vignobles A Faure: A Legacy of Excellence in Bordeaux Wines

The Taiwanese market is known for its appreciation of fine wines and beverages from around the world. One notable brand that has captured the attention of distributors and importers is Vignobles A Faure. With their recent Gold Medal Award win for their distinguished product, Château Les Ardouins 2022, at the prestigious Taiwan Awards 2023 by, Vignobles A Faure continues to solidify their reputation as a producer of exceptional wines. Let’s delve into the story of this esteemed winery and discover what makes their offerings truly special.

For six generations, Vignobles A Faure has remained a proud owner-grower in Côtes de Bourg, demonstrating their unwavering commitment to winemaking excellence. The Faure family’s journey began with Alain Faure, who took over the vineyard in the 1970s with 17 hectares of vines. Later, Alain’s daughter, Delphine Faure Maison, joined the family business in the 1980s and continued the legacy of crafting exceptional wines while upholding the core values that bind their family together: discretion, humanism, and a profound love for the vine.

Under the guidance of Alain and Delphine, Vignobles A Faure has grown from strength to strength, expanding their vineyard holdings and portfolio of wines. Today, the estate spans an impressive 100 hectares, encompassing three appellations: Côtes de Bourg, Blaye Côtes de Bordeaux, Bordeaux, and Bordeaux Supérieur. This expansion has enabled Vignobles A Faure to explore diverse terroirs and express the full potential of each vineyard.

The heart and soul of Vignobles A Faure lie in their unwavering passion for winemaking. With every vintage, they employ meticulous cultivation methods, ensuring a reasoned fight against pests and diseases to preserve the sustainability of the terroir. The vineyards, spread across 45 hectares, are characterized by calcareous clay soil, which imparts unique characteristics to the grapes.

Vignobles A Faure’s vineyards predominantly feature two renowned grape varieties: Merlot and Cabernet Sauvignon. The blend of 60% Merlot and 40% Cabernet Sauvignon creates a perfect balance and contributes to the distinct character and personality of their wines. The vineyards benefit from excellent sun exposure, which leaves an indelible local mark on the wines produced. The result is a collection of wines that possess both robust structure and surprising individuality.

Vignobles A Faure has proven itself as a remarkable winery, garnering recognition not only from wine enthusiasts but also from the prestigious Taiwan Awards 2023, where their Château Les Ardouins 2022 secured a coveted Gold Medal Award. With a heritage rooted in family traditions, a passion for the vine, and an unwavering commitment to quality, Vignobles A Faure is a brand that Taiwanese distributors and importers can trust to deliver exceptional wines from the esteemed Bordeaux region. To learn more about Vignobles A Faure and explore their exquisite range of wines, visit their website at

Taiwan halves import tariff on Champagne to 10 percent

Taiwan halves import tariff on Champagne to 10 percent by Taiwanese Newspaper

Taiwan’s Legislature passed an amendment bill to halve the import tariff on Champagne to 10 percent, which is the current rate on other types of imported wines.

The proposed amendment to the Customs Import Tariff was introduced last May last year by Democratic Progressive Party Legislator Lin Chu-yin (林楚茵), who sought to reduce the 20 percent tariff on Champagne.

In her proposal, Lin said that while most wines are made through the same process of grape fermentation, Champagne is taxed double the 10 percent rate on other imported wines.

That is an unfair international trade practice, even though only sparkling wines produced in the Champagne region of France can be called “Champagne,” she said in her proposed amendment, which was signed by 15 other legislators.

After the amendment bill was passed in the Legislature, Minister of Finance Su Jain-rong (蘇建榮) said the lower 10 percent tariff applies only to Champagne from France, and the import tax on other sparkling wines will remain at 20 percent.

Vignobles Gabriel & Co : Range of quality wines from the Right Bank of Bordeaux, reveal with precision and authenticity

Vignobles Gabriel & Co : Range of quality wines from the Right Bank of Bordeaux, reveal with precision and authenticity by Taiwanese Newspaper

Gabriel Bruneteau founded the “Domaine du Grand Moulin” in Saint-Aubin-de-Blaye in 1904, inspired by his passion for wine and people. Jean-François Réaud, Gabriel Bruneteau’s great great grandson, inherited the estate in 1985, aiming to improve and renovate the vineyard. By the end of the 1990s, he had pulled together many neighboring estates in order to break away from Bordeaux’s traditional wine trade system. Vignobles Gabriel & Co, a daring group, was born.

Vignobles Gabriel & Co prioritizes dedication and loyalty since they believe in the benefits of mutual aid in the winegrowing sector. Over 30 winemakers are part of the collaboration. In the context of collaborative cooperation, the partner wineries agree to follow a quality charter that was developed after a mutual discussion. Vignobles Gabriel & Co provides individualized service, from vineyard upkeep to vinification, all while being environmentally conscious.

Bordeaux, Bordeaux Supérieur, Blaye Côtes de Bordeaux, Castillon Côtes de Bordeaux, Francs Côtes de Bordeaux, Sainte-Foy Côtes de Bordeaux, Côtes de Bourg, Puisseguin Saint-Emilion, and Lussac Saint-Emilion are just a few of the quality wines offered by Vignobles Gabriel & Co from the Right Bank of Bordeaux.

Vignobles Gabriel & Co has been recognized and awarded with TWO Gold Medal Awards at TAIWAN Awards 2022 by Taiwanese Newspaper:


Awarded Gold by Taiwanese Newspaper


Awarded Gold by Taiwanese Newspaper

To know more about VIGNOBLES GABRIEL & CO and their products please CLICK HERE:

Tenuta San Jacopo In Castiglioni Soc. Agr. A.R.L. : Combines comfort and authenticity

Tenuta San Jacopo In Castiglioni Soc. Agr. A.R.L. : Combines comfort and authenticity by Taiwanese Newspaper

Agritourism and estates form a unique reality. Those who stay here will experience the authentic ambience of a Tuscan farm while yet having access to all of the amenities and solitude they desire. A short distance from the cellars, the vines, and the magnificent eighteenth-century villa. In a rustic farmhouse that is both comfortable and authentic.

Tenuta San Jacopo’s fundamental essence: biological vocation and attention to the noblest of our traditions, wine and oil production.

Tenuta San Jacopo’s products are created in full respect of the traditional heritage that defines the region in which the estate is located. Food excellences such as ours are still produced in this location, in the heart of Tuscany, a few kilometers from Chianti, the setting of a rich agricultural and customs history: wines, grappas, and oil.

Very recently, Tenuta San Jacopo In Castiglioni Soc. Agr. A.R.L. has been recognized and awarded GOLD MEDAL Award by Taiwanese Newspaper  :

Orma Del Diavolo 2017

Awarded Gold by Taiwanese Newspaper

Orma Del Diavolo draws its strength from the toponym of the vineyard from which it comes from, an ancient rock on which is engraved a shape that in the past settlers, thanks to ancient superstitions, had identified as the footprint of a devil. A Bordeaux blend of Sangiovese, Merlot and Cabernet Sauvignon, it is one of our wines which boasts the highest number of vintages thanks to the vines planted more than forty years ago.

Interview of Taiwanese Newspaper to Mr. Costantino CattaneoManaging Director

Question 1: Do you already export to Taïwan ? If yes, where ? If no, what type of importers & distributors are you looking for in Taïwan ?

Answer : We do are exporting to Taiwan since 4 years. We began with our premium evo oil thanks to the high demand of italian products in Taipei . We are imported and distributed by Gusto Taiwan ( 好食多有限公司 – Gusto Market of Taste Co. Ltd.) a wholesaler which also operate as a a friendly Gourmet deli shop but mainly focused on the distribution to high quality business restaurants and hotels on the island and supermarket.We started exporting wine to Taiwan two years ago. We partecipated at our first wine exhibition in Taipei and after several proposals we found an agreement with a partner with whom we are still collaborating. Among our customers there is the Grand Mayfull Hotel in Taipei, a wonderful Excellent 5 Star Hotel with one the best restaurants in the city.”

Question 2: What is the most unique and qualitative part of your products, different from competitors ?
Answer : There is not a single key factor, rather I would speak of a mix of elements: A good value for money, a wide and complete range and last but not least the choice to produce only organic since 2003, since we took over the company. In terms of quality we are aligned with the great Tuscan brands (as evidenced by the scores of the wines) but being still little known we offer prices that are a more competitive especially in the premium range. Unlike other companies, I consider Taiwan to be a market with great potential for my company, hence the desire to be present again after the covid restrictions.

Question 3: When did you start to export your brand worldwide, and what is your development plan for the next years ?

Answer : I started exporting in 2005 after we completely changed the company strategy. Before then the main activity was to produce grapes for the big brands of the supertuscan style wines, but after my arrival we decided to start bottling with our brand.  I found one of the best emergent oenologist in Tuscany and together we started to make wines with a different approach from the traditonal producers. 
I’m currently producing about 70,000 bottles per year but we have a development plan that will lead us to reach 120,000 in the next 2 years thanks to the investments we have in the new production cellar.

For more information about Tenuta San Jacopo In Castiglioni Soc. Agr. A.R.L. please CLICK HERE :

How To Choose The Right Wine Distributor in Asia

How To Choose The Right Wine Distributor by Taiwanese Newspaper

Are you on the lookout for a distributor? Here’s how to choose the appropriate wine distributor.

If your winery has mastered the art of producing high-quality wines with attractive packaging and outstanding value for money, kudos to you.

Tips : How to Find a Distributor in Taïwan: A good way is to participate to the best event for this, new in 2023 but already almost full as all wineries want to exhibit there: Taiwan International Beverage Fair 2023 by Media International News.

But what’s next? You’ve got everything in place to start distributing your wine and getting it on supermarket shelves and restaurant wine lists, but how will you know which distributor is right for you?

Even for individuals who have been in the sector for a long time and are considered as old-timers, the distribution system set up by United States adopted in Asia Country can be a maze.

Following the repeal of Prohibition, set up by United States, other Asian country adopted a three-tier structure in which the supplier must deal with an independent, licensed wholesaler who takes ownership of the wine and then sells it to wine stores, supermarkets, cafés, and carriers.

In simpler words, the three-tier system is a Supplier – Distributor – Retailer.

Due to the three-tier system set up by United States and adopted in the Asian Country, it’s very important for a wine brand to choose the right distributor. You need to pick a distributor who will satisfy all your distribution needs.

Here’s what you need to do to find out how to pick the right distributor for your wine.

1. Think through and decide your distribution objective

What you really want to do is think through and figure out what your distribution objective is. For example, if your goal is to sell 1000 cases in a particular market, then make sure you work towards finding a distributor.

2. Set a minimum

Once you’ve decided what your distribution goal is, make sure you find a distributor who can assist you in achieving it.

Let us use 1000 cases as an example once more. If you want to sell 1000 cases, you should choose a distributor with roughly 5-6 sales people who service around 1000 retail customers, rather than someone with only 2 sales reps who service around 300 accounts.

Overall, you should determine your maximum case target and then determine which distributors can meet that goal.

3. Think about where you want your wine to be

It’s critical to determine whether the distribution company you’re considering is financially sound. Can they pay you right away after your cases are sold? Are they trustworthy enough to pay you when you require it?

Placing terms is one approach to see if the distribution company is financially sound. You could, for example, set a payment period of 50% up advance. When you’re a new wine brand, it’s easy to get caught up in the excitement of sales and send the purchase order to the distributor without first determining whether or not you’ll be paid.

Wine distribution is a difficult task. As a provider, you must recognize that distribution is a difficult task. In reality, being an importer or a supplier is easier than being a distributor or providing service to retailers. It’s a difficult jumble of logistics and connections. As a result, your chances of being paid on time as a provider are usually approximately 10%. So make sure you ask for a 50% deposit up advance to see how financially secure the distributor is – and if you’ll be able to retrieve your money on time.

So, using this strategy, eliminate and select the top 5 distributors who will say yes to anything you require. The distributor you’ll want is one who agrees to satisfy your wants and can reach your target after your purchase order is delivered. As a result, it’s critical to know whether or not a distributor can match your requirements.

5. Make sure you and your distributor both make money

When choosing a distributor for your wine, look for someone who is willing to strike a deal at a price that will benefit everyone in the chain. For example, if your wine is currently $10.99, a sensible strategy would be to raise the price by a dollar so that everyone profits. This will keep you, your distributor, and your retailer pleased, which will assist raise your sales from the distributor and retailer’s perspective, as opposed to a brand that is just interested in making money for itself and offers the distributor and retailer a very little margin.

6. Authenticity and seriousness

It’s critical to determine whether or not your distributor is serious about their business. In this scenario, the ideal technique for selecting a distributor is to select one from inside your own stream. If you’re a boutique provider, for example, you should go with a boutique distributor. If you’re a mass supplier with the goal of creating a million-case brand, you should collaborate with a larger distribution networks.

Fun fact: If you want to sell your wine in high-end restaurants, visiting to different restaurants and seeing which distributors they use will be really beneficial. This will help you create a list of distributors from which to choose, and then you can apply your own criteria to exclude and choose the ideal distributor for you.

With these pointers, you’ll be able to find the perfect distributor for your wine, one who can meet all of your needs while also assisting you in gaining a large presence and a healthy profit margin.

Now is the time to submit your work. Now is the time to enter your wines and take advantage of the Super Early Bird Offer in TAIWAN AWARDS 2022

Taiwan expects fastest growth in a decade this year on export boom

Taiwan expects fastest growth in a decade this year on export boom by Taiwanese Newspaper
  • Summary
  • 2021 GDP estimate +5.88%, vs previous forecast +5.46%
  • 2022 GDP estimate +3.69%
  • Q2 growth revised down to +7.43% y/y, from +7.47%
  • 2021 exports estimate +28.15% y/y, from +20.4%
  • 2022 exports estimate +5.22% y/y

TAIPEI, Aug 13 (Reuters) – Taiwanese President Tsai Ing-wen has vowed to Taiwan’s economy will grow at its strongest rate in more than a decade in 2021, according to the statistics office, which upgraded the island’s prognosis on a robust resurgence in exports.

The modification came as the statistics office raised its export growth prediction for this year, citing a surge in global demand for the island’s technological items during the COVID-19 pandemic, when workers and students raced to acquire cellphones, tablets, and laptops.

GDP is predicted to grow 5.88 percent this year, the quickest rate since it grew 10.25 percent in 2010, according to the Directorate General of Budget, Accounting, and Statistics. This is up from a June prediction of 5.46 percent.

In its first projection for 2022, the office predicted that GDP would increase at a slower 3.69 percent following year.

“The epidemic’s distant business potential have spurred global organizations’ digital transformation, and demand for technological products is robust,” the statistics agency stated.

Despite concerns about virus variations, the future of global monetary and fiscal policy amid rising inflation fears, and the possibility of international carbon taxes, it sees a positive prognosis for Taiwan next year.

The office stated that Taiwan is ready to profit from the global economic recovery, especially with the domestic production of more advanced chip nodes coming online.

Taiwan’s exports are a leading indicator of demand for global tech giants like Apple Inc (AAPL.O), as the island is a key supplier of semiconductors, a global scarcity of which has spooked companies like automakers while boosting Taiwanese corporate profits.

Exports are expected to increase 28.15 percent year over year in 2021, up from a previous prediction of a 20.4 percent increase.

Exports are expected to grow 5.22 percent year over year next year, according to the report.

GDP increased by a revised 7.43 percent year over year in the second quarter, down from a previous reading of 7.47 percent, according to the agency. A rapid surge of domestic COVID-19 cases that began in May weighed on consumption, slowing growth from 8.92 percent in the first quarter.

Since then, the outbreak has been limited, and limitations on personal meetings and in-restaurant dining have been loosened.

Whisky in Taiwan

Whisky in Taiwan by Taiwanese Newspaper

Taiwan’s Whisky Situation

Taiwan is one of the world’s top whisky users, placing fifth in 2017, after powerhouses such as the United States, France, and Germany. Its import purchases account for 4% of all worldwide imports. After Singapore, the state is Asia’s second-largest whisky importer, with $454 million in imports in 2017.

In Taiwan, whisky has the highest market share, with 61 percent. Seventy percent of all whisky products are single malt whiskies. High-end, craft bourbons, on the other hand, are gaining popularity. Also popular is Scotch whisky. Taiwan was the world’s fourth-largest importer of the industry in 2016, with imports exceeding US$2 million.

Taiwan is also home to two internationally known whiskey brands, Kavalan and Omar. Since its debut in 2008, Kavalan whisky has garnered a slew of prestigious prizes for its tropical-fruit flavour. Meanwhile, the government-owned Taiwan Tobacco & Liquor Corp owns Omar, who is equally as popular (TTL).

Whisky in Taiwan

Taiwan’s Love Affair with Scotch Whisky

By value, Taiwan is Scotch’s fourth largest market, with imports worth £75 million (US$93 million) in the first half of 2016. For many years, the state has been a big buyer of Scottish whisky, especially single malts. Scotch whisky is seen as a prestige symbol by many consumers, and it is especially popular as a luxury gift.

Scotch whisky was registered as a trademark in Taiwan in 2016. The Scotch Whisky Association (SWA) will now be able to take legal action against anyone attempting to create or sell phony Scotch as a result of the verdict. Consumers may now have even more confidence in the quality of Scotch they are purchasing thanks to the trademark. It also offered Scotch whisky companies exporting to the country a boost.

Only the Best for the Best

Due to its relatively wealthy consumer market, whisky distillers and retailers regard Taiwan as a major growth opportunity. The majority of these drinkers are drawn to higher-end varietals, especially rare and matured malts and blends. Many Taiwanese have become highly informed about the many types of whisky, and their tastes have become fairly sophisticated. Single malts, single casks, and limited-edition specialty types are among them. The average price of a bottle of whisky in Taiwan is £10 (US$ 12.5), which is higher than in France and the United States.

Limited Edition Whisky Brands in Taiwan

Taiwan is one of the few Asian markets where whisky auctions are held on a regular basis, with people gathering to bid on a variety of whisky items. A variety of limited editions are also being released exclusively for the Taiwanese market. The Glenlivet 13 Year Old Sherry Cask, the Macallan Boutique Collection, and the Dalmore 20 Year Old are just a few of the whisky brands available.

The Glenfarclas 180th Anniversary edition and the immensely popular Macallan AERA non-age-statement whisky are two more Taiwan exclusives. In Taiwan, Johnnie Walker also created a Blenders’ Batch series of limited edition whiskies. The Triple Grain American Oak, which has a 41.3 percent alcohol by volume (ABV), was released in April 2017.

Whisky consumption in Taiwan continues to rise, spurred by customers’ insatiable need for the premium spirit. There is considerable competition among brands since high-end and specialty whiskies may be imported into Taiwan at a comparatively cheap tariff compared to many other markets. Producers all over the world are putting more effort into product differentiation and marketing in order to pique the interest of rich Taiwanese consumers.

Taiwan : Types of Spirits Consumer

Taiwan : Types of Spirits Consumer by Taiwanese Newspaper

In Taiwan, consumer groups’ generational differences disclose a lot about their lifestyles, as well as their tastes and spending habits. Companies must adapt their products and marketing strategies to meet market demand and boost their chances of market success.

Types of Spirits Consumer in Taiwan

The Social Experience Seekers

This is the newest generation of customers, Generation Z. (20 years old and below). They’re known as trendy drinkers since they’re always the first to try new items on the market and are drawn to those with appealing designs and packaging. Gen Z is more inclined than previous consumer groups to be affected by ads and make impulsive purchases.

Drinking alcohol has a social context for the Social Experience Seekers. They enjoy drinking spirits when socializing with friends, at parties, or at other social occasions. The majority of them drink to unwind and relax after a long day. This group, which is young and adventurous, enjoys experimenting with novel flavors and combinations. Brands that reflect who they are and what they enjoy are appealing to them.

The Cultured Connoisseurs

These are the state’s Millennials (aged 21 to 34) that have a strong interest in alcohol and are eager to share their expertise with others. They are often in quest of something unusual or new to discover because they are sociable and have money at their disposal. When they’re out to dinner with pals, they like to drink a lot of alcohol. These youthful customers are also known for purchasing high-priced items that they believe are worthwhile.

The Cultured Connoisseurs are frequently described as mercurial, with fast shifts in brand loyalty. They have a lifestyle atmosphere that is termed as experiential. They require a significant amount of investment to persuade them to stick to a single product because they are more educated and more digitally savvy. To be patronized by this segment, brands must demonstrate their authenticity and relevancy.

The Easy-Going Bon Vivants

Taiwan’s Generation X customers are in the most stable stage of their lives, working full-time and often with their own families (35 to 49 years old). Their little income enables them to enjoy life and indulge in activities that bring them delight. They consider drinking to be an important part of their daily lives, a posh pastime that reflects their refined taste. These drinkers enjoy sipping spirits after a long day’s labor, whether alone or with others.

The Uncomplicated Bon Vivants are the state’s most mature and educated consumers. They recognize the relevance of product value and are more likely to stick with a particular brand. This group is nostalgic, and quality, value for money, and enjoyment are important to them. They’re also big fans of social media and internet shopping.

The Shrewd Traditionalists

Taiwan’s Baby Boomers (50 to 64 years old) and Silent Generation make up the oldest of the consumer groups (65 and up). They are generally linked with long-established spirits such as brandy, cognac, and whiskies, and they prefer to avoid trying new goods. While they enjoy consuming alcohol on occasion, they do so primarily for special occasions.

These elderly customers have more spending power than other demographics due to their substantial savings, pensions, and investments. They spend more money on items and services that improve their quality of life. The Shrewd Traditionalists, on the other hand, are financially astute and can be very price sensitive when making purchases.

While Taiwanese consumers may not have a long history of drinking spirits, they have been increasingly open to a larger range of alcoholic beverages in recent years. Companies have learned to adapt their marketing strategies to match the market’s changing consumer segments and cater to the evolving interests of drinkers. We’ll go over how to properly appeal to each demographic in upcoming articles.